Alexander studied product and furniture design at Northumbria University, before going on to work briefly for Benchmark. Following on from this he took up a place as a designer in residence at Northumbria, where he began working as a freelance industrial designer.

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Alexander's design process is founded on a strong knowledge and understanding of materials and processes. His work utilises both traditional and modern manufacturing techniques.

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His work is often simplistic in design, but without compromise in aesthetic. His work features clean lines, soft curves and rounded forms, often combining materials offering a contrast and playfulness in an attempt to create pleasure and intrigue in everyday objects.

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